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Why We Buy: The Science Of Shopping

Why We Buy: The Science Of Shopping
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Manufacturer: Simon & Schuster
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
 

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Additional Why We Buy: The Science Of Shopping Information

Is there a method to our madness when it comes to shopping?

Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.
With his team of sleuths tracking our every move, from sweater displays at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

 

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